Your style of packaging jewelry affects your customers' perception of your jewelry and its value. Here are tips for making your jewelry packaging a great marketing tool and increasing repeat sales.

A coupon can be a great addition to your jewelry packaging. Offer something like 10% off their next purchase, or a free toe ring with the purchase of an anklet, or whatever fits in with your jewelry line. The key to making your coupon successful is to put an expiration date on it that’s not too far away—one week is a good timeframe; longer than that gives the customer time to put it off and wind up forgetting about it.